Classic design. Refined ride.

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PURE ESCAPE
Unleash your next adventure.
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PURE X MCLAREN

Pure and McLaren have teamed up to bring you
the exclusive Pure x McLaren 2024 collection.

Learn more ➜ Shop now ➜
PURE FLEX
Unfold your future

The world's most compact e-scooter.

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PURE AIR³
Our original e-scooter

3rd generation technology. The best keeps getting better.

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NEW

The fourth generation

PURE AIR⁴

NOW AVAILABLE IN 7 NEW COLOURS

Discover the Pure Air range — powerful, reliable and safe.

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Classic design. Refined ride.

NEW

PURE AIR⁴

NOW AVAILABLE IN 7 NEW COLOURS

Discover the Pure Air range — powerful, reliable and safe.

Shop now ➜
NEW

Unleash your next adventure

PURE ESCAPE

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

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Unleash your next adventure.

NEW

PURE ESCAPE

Meet the new Pure Escape. Our most robust, reliable ride. Primed for stability, durability and fun.

Pre-order now ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

Shop now ➜ Learn more ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.

World-class racing meets world-class riding.

Shop now ➜ Learn more ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

Shop now ➜

PURE AIR³

The third generation of our original electric scooter reimagined.
Powerful, reliable and safe.

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The original reimagined

PURE AIR³

The third generation of our original electric scooter reimagined. Powerful, reliable and safe.

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Only with Pure

All our e-scooters come with the following as standard. Make sure you aren’t lacking.

Maximum
visibility

Dynamic handlebar
indicators ensure
signalling is clear
and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.

Powerful
motors

Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.

Maximum
visibility

Dynamic handlebar indicators ensure
signalling is clear and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.

Powerful
motors

Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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